Opis stanowiska podany przez pracodawcę:

• Lead the development and implementation of data-driven digital omnichannel marketing strategies for global & local CHC & OTX brands across the Polpharma Group.
• Ensure seamless integration of digital activities across paid, owned, and earned channels, aligned with brand positioning, consumer insights and business goals.
• Ensure consistency of digital messaging & creations and user experience across platforms, while allowing for local market adaptation.
• Optimize digital media investments to maximize ROI, engagement, and business impact across all CHC markets.
• Establish and tracks digital KPIs, dashboards, and performance benchmarks to ensure continuous investment improvement. 
• Responsible for building digital marketing capabilities across CHC teams through structured training, toolkits, and best practice sharing.
• Foster a test-and-learn culture, encouraging experimentation in digital channel.
• Focus on specific market needs to go beyond group approach in development of dedicated country approach.
• Stay ahead of digital trends evaluating relevance and potential for CHC brands adaptation.
• Monitors and evaluate emerging technologies and platform capabilities (Google, Meta, Yandex) recommending their adoption based on strategic fit and business impact.
• Collaborate with external mar-tech partners to pilot new digital solutions, ensuring scalability, efficiency, and measurable results.
• Collaborate with local CHC teams to elevate digital campaign planning, execution, and measurement.
• Support local teams in adopting group-level digital tools, platforms, and frameworks.

Wymagania stawiane pracownikowi:

• Bachelor’s or Master’s degree in Marketing / Digital Marketing / Business.
• 10+ years of progressive experience in Consumer Healthcare or FMCG industries, with demonstrated success in global digital communications, digital efficiency and innovation.
• Proven experience in project management leading complex cross-functional and international projects.
• Strong track record in digital transformation and data-driven marketing.
• Proven leadership mindset to inspire, develop and drive top performing teams.
• Exceptional collaboration and communication skills, ensuring influence, and alignment across diverse stakeholders to foster collaboration and achieve strategic goals.
• Passionate about digital & innovation, with a growth and impact-oriented mindset.
• Entrepreneurial, analytical and performance-driven.
• High emotional intelligence with the ability to inspire and mobilize international teams.
• High cultural sensitivity and adaptability in a diverse, international environment.
• Strong command of professional English.
• Open to business travel.

Firma oferuje:

• Employment contract
• Private healthcare
• Life insurance
• Multisport card
• Special occasion bonus
• Christmas packages for children
• One extra day off
• Retirement plan

Kontakt do pracodawcy:

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